Fahad Muzaffar is a seasoned advertising professional with 13 years of experience in the industry. He currently holds the fancy title of Senior Director of Strategic Planning at FCB Bitopi. When he isn’t pretending to work, he likes to nerd out about human irrationality, make flashy-looking but confusing planning frameworks, and occasionally figure out how he can help businesses sell more stuff. Fahad also devotes a significant portion of his time to scaring…err…inspiring the next generation of strategic superstars so that they may replace him one day.
His favorite pastimes include being a lazy dad, reading, overeating, and traveling without posting on social media every 5 minutes. He secretly wishes to play in a death metal band one day, but given his social anxiety and complete lack of talent, he compensates by buying questionable quantities of musical equipment, most of which serve as home décor or dacoit deterrents rather than instruments of sonic chaos.
