Mehbish Jahan is a strategist who blends the precision of science with the nuance of storytelling. With a double major in Biotechnology and Microbiology, Jahan’s journey into advertising was an unexpected leap that became a lifelong pursuit of understanding people and culture through the lens of strategy. Over nearly a decade, she has crafted impactful narratives and built brand meaning for some of Bangladesh’s most influential names, including Asian Paints, bKash, Nestlé (Maggi, NAN, Lactogen, Milo), Aarong, BRAC, HSBC, Perfetti Van Melle, Himalaya, 7UP, and AMEX. Her career spans leading agencies such as WebAble Digital, Analyzen, Grey Group, and DotBirth Bangladesh — and her expertise has been recognized internationally, serving as a jury member for the MAD Stars Awards. Curious, reflective, and rooted in insight, Jahan thrives at the intersection of science, culture, and human behavior — proving that strategy, at its best, is both an art and a discipline.
