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Mohammad Waleed is a Creative Manager at POP5, bringing over a decade of experience in copywriting, storytelling, and cultural insight. His background in journalism (The Daily Star, Dhaka Tribune) established his command over narrative clarity, which he later applied to advertising and creative campaigns. Since joining POP5 at its inception in 2024, Waleed has played a pivotal role in campaigns that bridge creativity with social resonance. The Plot Farming initiative, which turns unused urban plots into productive farmland, earned POP5 one of its most celebrated accolades: Grand Prix (Sustainable Cities) and Gold (No Poverty) at MAD STARS 2025, along with one Silver, one Bronze, and two Crystal awards. Waleed’s work is rooted in a belief that every word, every frame, and every idea carries weight. He balances precision with experimentation, always aiming for creative output that resonates deeply. At POP5, he is part of a journey that moves beyond conventional advertising—toward ideas that challenge, change, and endure.