With nearly a decade of experience in the advertising industry, Protik is an accomplished Account Director at FCB Bitopi, one of Bangladesh’s leading creative agencies. He believes the biggest challenge in advertising is that people don’t want to see an ad—””they see what interests them, and sometimes that happens to be an ad.”” This belief drives his mission to create advertisements that don’t feel like ads but instead build a sense of mass intimacy and genuine connection with the audience. From the start of his career, Protik discovered his passion for promoting brands he truly loves. He is always evaluating every business, advertisement, campaign, and event he encounters, instinctively seeking ways to enhance their marketing strategies. For Protik, success in advertising is shaped by the way you think and the kind of person you are. He has worked at top agencies, including ADCOMM, X, and TBWA\Benchmark, managing a diverse portfolio of clients ranging from INGOs and local conglomerates to multinational corporations. His extensive work with Robi Axiata Limited—from launching the Robi x Airtel merger and 4.5G campaign to redefining the brand’s positioning and executing high-impact campaigns with the national cricket team—demonstrates his strategic insight and dedication. He also played a key role in launching PUMA in Bangladesh, growing the Buy Here Now & BHN Experience, and creating unique events that provided unparalleled experience. His expertise spans managing accounts for notable clients, including City Bank, Standard Chartered Bank, Etihad, Oman Airways, BRAC, Helen Keller International, the World Bank Group, embassies in Bangladesh, and top RMG manufacturers. A passionate adman, Protik continues to push the boundaries of advertising, driven by his commitment to creativity and meaningful engagement.
