Saad Ridwan is a Copy Supervisor at Analyzen Bangladesh Ltd., with over eight years of experience in shaping ideas that connect culture, emotion, and strategy. He has led impactful campaigns for BRAC, UNICEF, Biddyanondo, IPDC Finance, Holcim, BRAC Bank, Fresh, PRAN-RFL, Nestlé, Marico, Banglalink, Walton, SMC, and Godrej. Some of his most notable works include BRAC Bank SME, BRAC Bank Dhuti Khata, Biddyanondo’s Plastic Exchange Store, The Unwritten Stories, and The Burnt Collections. His storytelling-led approach has earned recognition at Spikes Asia, Mad Stars, and the Cannes Lions (shortlist), reflecting his passion for purposeful and human-centered storytelling.
