Sayka Simom Pritha holds a Bachelor’s degree in Media Studies and Journalism and a Master’s in Communication, majoring in Advertising. Her early career began in a production house, where she gained hands-on experience in creating TVCs and fiction content. While pursuing her Master’s in Malaysia, she worked as a Strategist and Copywriter at Paws on the Run Malaysia for over two years. After returning to Bangladesh in 2020, she joined Mediacom as a Copywriter, contributing to campaigns for brands such as Senora, Meril Baby, Revive, Sepnil, Supermom, Bakeman’s Biscuits, Arla, and Singer. For more than the past two years, she has been part of the Brand Team at bKash, working at the intersection of creativity and strategy — transforming insights into words that resonate with people’s everyday lives. In her role as a Creative, she helps shape how the bKash brand communicates, inspires, and connects with audiences nationwide. From campaign ideation to execution, she strives to build work that feels human, purposeful, and true to the brand’s spirit.
