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Samiha Ahmed is a strategic marketing professional with over six years of experience, currently serving as Manager, Strategic Planning at Grey Bangladesh. Her expertise lies in uncovering deep consumer insights to develop strategies that connect brands meaningfully with their audiences.

Over the years, she has worked with several renowned local and international brands, including Berger Bangladesh, JTI, Apex, Royal Enfield, Reckitt Benckiser, Marico, and Himalaya, among others. Driven by passion and purpose, Samiha is committed to creating insight-led, impactful brand narratives that not only achieve business objectives but also remain socially relevant and emotionally resonant.