Ahmed Badall is a veteran advertising professional with over 2 decades of experience, renowned for his keen insight into human nature and behavior. His deep understanding of culture and society uniquely positions him as a master storyteller and communicator. Badall’s approach is rooted in narrative storytelling, blending product knowledge with a humanist perspective that resonates across diverse audiences.
Considering himself a perpetual student of human nature and communication, Badall continuously evolves his craft, adapting seamlessly from analog to digital to AI-driven advertising. His philosophy of blending magic with depth in his work has allowed him to create advertising that not only sells products but also touches hearts and minds.
After working as a sub-editor, assistant editor and contributor in Newspapers and Magazines for several years, his advertising journey began at Expressions Ltd, where he created the famous RC Cola campaigns, projects for Dabur, Bata, Aarong, Unicef and many more. He then worked at Paper Rhyme followed by Pearl Communications.
Since 2008, Badall has been a cornerstone at FCB Bitopi, where he serves as Group Creative Director. He has led campaigns for an impressive roster of clients including BSRM, Arla-Dano, ScanCement, BEOL, Samsung, SMC’s portfolio, Robi, bKash, projects for Unilever, Fresh and Pran, Evercare Hospital, Brac Bank, City Bank, Mobil, Democracy International, USAID among others. Throughout his career, Badall has earned numerous accolades, including awards from BrandForum and ‘Srijon Samman’. These honors stand as a testament to his creative prowess and ability to create impactful, culturally relevant advertising.
