COMMWARD 2023 CATEGORIES
ART DIRECTION
The direction in campaigns should add aesthetic value and clarity to an advertising idea that makes the communications stand out, through exceptional conceptualization. The campaigns should make an affluent transition of concepts into visual executions through art direction.
Entries will need to demonstrate ideas that leap off the page. Work that exhibits ingenuity and outstanding craftsmanship in published media. Criteria considered during judging will predominantly be the idea and the execution.
COPYWRITING
The award in this category will be presented to thought-provoking copywriting for brands or campaigns. This category is open to working across multiple platforms.
OUTDOOR
Entries will need to demonstrate exceptional form and function in Outdoor context; work with flawless design, masterful artistry, and outstanding execution which will provide valuable, relevant, creative, and consistent content of the brand in open spaces.
BEST USE OF BRANDED CONTENT
Work that is enhanced and amplified by a game-changing strategy (Any branded content like dedicated film/TV Shows, Serials, Audio/Video episodes, Apps, etc.) to reach out to audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
BRAND EXPERIENCE & PROMOTION
This category recognizes work that reaches out to business audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands and met the business objectives of the brand. Campaigns that have all brand-building through the dimension of experience design, activation, immersive, retail and holistic consumer engagement. Entries should demonstrate how the consumer journey, the experience of the brand, and optimization of every touchpoint led to increased brand affinity and commercial success.
RURAL MARKETING
Campaigns which have achieved positive customer reactions through activations or advertisements that have revamped the brand’s position in the rural market are eligible for entry. Campaigns will be judged based on their idea, concept, and fruitful execution.
PR
This award is to be presented to the agencies that have created breakthrough Public Relations for the brands/ clients where the PR campaigns have been used as an integral and original part of the whole brand communication.
PACKAGING
Brands having unique and distinct packaging based on special occasions, festivals, or product promotions that have reached maximum consumer attention are applicable in this category.
INTEGRATED CAMPAIGN
A campaign idea demonstrating innovation, excellence in promoting, advertising, communicating or marketing a brand, product or service - becomes eligible for entry in this category. The integrated campaign’s effectiveness must be demonstrated in meeting the campaign’s KPI as well. Entered campaigns in this category must include 3 or more media platforms.
New
BEST CREATIVE STRATEGY
This category will celebrate the idea behind the big idea of how strategic planning can define a brand, re-invent its business, and influence consumers or wider culture.
BEST USE OF DIGITAL MEDIA
Entries will need to demonstrate an idea indigenous to, or enhanced by the digital environment; that is work originating from online platforms and innovatively utilizing associated technologies to deliver a brand message. The entries must have a flawless design, masterful execution, and outstanding user experience created for all digital environments.
New
BEST USE OF INFLUENCER
This category will celebrate creative social thinking and strategic influencer marketing solutions to cater to the brand’s needs.
MOST EFFECTIVE USE OF MEDIA
Campaigns that have effective advertising in the existing media space while ensuring proper results in reaching their audiences and also ensuring the concept of strategy.
INNOVATIVE USE OF MEDIA
Awarded to the campaign that demonstrates the most innovative use of media to achieve consumer engagement, deliver marketing objectives, and generate business growth. The marketing strategy should be executed through new media for communication and combining different channels and formats to get the perfect mix of qualitative and quantitative terms. Campaigns that use innovation in the high risen media landscape while ensuring creative approaches will be awarded in this category.
FILM
This award category will honor extraordinary campaign videos, TVCs, AVs, internet films broadcasted under any medium.
FILM CRAFT
Entries will need to demonstrate exceptional filmmaking. This category will honor works in which technical skill and prowess in production, dramatically enhances its execution. The film craft includes submission of direction, script, casting, production design/art direction, cinematography, editing, use of original music, use of licensed or adapted music, sound design, animation, visual effects, and innovation in production.
MUSIC / JINGLE
This category enables music/jingle that has created TOMA (Top of Mind Awareness), celebrating creativity that goes beyond branded communication, to create authentic entertainment that engages consumers and impacts culture.
CAMPAIGN FOR SUSTAINABILITY
This category celebrates influential campaigns that champion sustainability and inspire positive change for a better future. These nominating campaigns should embody the principles of environmental stewardship, social responsibility, and innovative solutions that address pressing sustainability challenges. By recognizing and highlighting their efforts, this category encourages and motivates others to contribute to a more sustainable and resilient world. The campaign's effectiveness must be demonstrated by meeting the campaign's Key Performance Indicators (KPIs).
CAMPAIGN FOR WOMEN
A women-centric campaign that has gained success through creating awareness, perception, realization, or created a social change. The campaigns’ effectiveness must be demonstrated by the number of people reached, the impact, and changes of behavior in demography.
NATIVE
This category is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. It recognizes works that preserve and celebrate the rich heritage and value of each local culture.
New
TITANIUM
This award will celebrate game-changing creativity. Creative thinking changes how businesses/ Brands/ Organizations organize themselves, how people work, and how uniquely customers are engaged with them. This category is medium neutral which means whatever the medium is as long as the creativity is game-changing it will be eligible for this category.
EFFICACY
A campaign that might not be rich in aesthetic measures, but brought favorable outcomes for the client and has proved to be a result-driven campaign is to be nominated under this category. This category celebrates commercial effectiveness and the techniques used to impact branded communications.
BEST CAMPAIGN BY NEW AGENCY
Campaigns by agencies that have been operating for less than three years are eligible for this category. Any medium used to run the campaign is applicable, provided that the campaign has insight, strategy, and planning enabling the brand to effectively reach consumers.
SMALL BUDGET MEDIA CAMPAIGN
Awarded to the campaigns that achieved its marketing and business objectives while adhering to limited production and a media budget of under BDT 300,000.