Bitop Das Gupta is a seasoned hybrid strategist with 14+ years of experience, specializing in portfolio strategy, brand strategy, creative communication, digital, and content. He has been an integral part of Grey Group for 13 years, rising to become a home-grown planner known for producing famously effective works. Currently, he leads the strategy departments at Grey Group Bangladesh and Grey Group Pakistan. His contributions have led to numerous prestigious awards, including Global Effie, APAC Effie, Cannes Lions, and Warc Awards. Bitop’s expertise has also been recognized in esteemed jury panels for APAC Effie and Warc Prize for Asian Strategy.
