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K. M. Ashif Murtaza is an Associate Creative Director at Grey Advertising Bangladesh Limited, known for his innovative approach and artistic vision in the advertising industry. Since joining Grey in 2023, he has spearheaded imaginative campaigns for renowned brands such as Unilever and Grameenphone. Ashif’s creative journey began in 2010 with directing TV dramas and commercials, and he has since enhanced his portfolio at prestigious agencies like BBDO and Asiatic MCL. Additionally, he has shared his expertise as a university lecturer in creativity. His outstanding work has earned him accolades, including the Winifra Award for his campaign for Rin Bangladesh, solidifying his status as a leading figure in advertising.