Afrin Azad Mithila is a Digital Media Specialist at Marico Bangladesh Ltd. with 9 years of experience in digital marketing. She has worked with 10 companies, including Unilever and Grameenphone, managing digital strategies for over 30 brands like Lux, Lifebuoy, Sunsilk, and Close Up. At Marico, she oversees the digital marketing of 20 brands, including the Parachute portfolio and Just for Baby, successfully launching Parachute Advanced Secrets and other brand variants. With 2.5 years of retail branding experience, Afrin has also contributed to product development for global brands such as Calvin Klein, Tommy Hilfiger, UNIQLO, and Levi’s.