Author: admin

This author has written 329 articles

Coke Studio Bangla | GOLD

Agency : Grey Advertising Bangladesh Limited Color : GOLD BACKGROUND: Coke's core cohort is the youth. Music being one of the passion points of the youth, it wanted to get…

AKASH Digital TV-50 Years of Victory | GOLD

Agency : Sun Communications Ltd. Color : GOLD BACKGROUND: On 16th December 2021, Bangladesh marked the 50th anniversary of the victory day. Over these 50 years, Bangladesh moved ahead and…

Tumi Tamar Mato | BRONZE

Agency: X Color: BRONZE BACKGROUND: People considered Desha! as an ethnic fashion brand having old-school designs that failed to keep up with the changing fashion trends whereas Desha I conveys…

4G Conversion & Handset | GOLD

Agency : Grey Advertising Bangladesh Limited Color : GOLD BACKGROUND: By 2021, Grameenphone had invested heavily in 4G network infrastructure and data revenues were growing. However, the majority of subscribers…

SMC Ektai Desh Ektai Naam | BRONZE

Agency: The Big Content Ltd. Color: BRONZE BACKGROUND: In 1971, Bangladesh won its Liberation War with the promise of equality for the people from all aspects of life. But now,…

Power #Cockincontrol | BRONZE

Agency: The Big Content Ltd. Color: BRONZE BACKGROUND: A recent study found that over the last few years, the rate of sexual violence increased by nearly 143%. Also, shockingly, Bangladesh…

TikTok Binge Star | BRONZE

Agency : CarrotComm Limited Color : BRONZE   BACKGROUND: Binge, an OTT platform with a scope to run a TikTok campaign targeted the youth who would showcase their unique talents…

Stop Khap, Run Pathao App | BRONZE

Agency : CarrotComm Limited Color : BRONZE BACKGROUND: Being a ride-sharing service, Pathao identified an issue called 'Offline Trips' or 'Khap", where 'Rider' would directly contact 'User', providing and setting…