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Agency : Grey Dhaka Color : SILVER BACKGROUND: For decades, Grameenphone was Bangladesh’s undisputed No.1 network — a title earned through superior connectivity. But over time, competitors closed the gap.…

Agency : bKash Limited Color : SILVER BACKGROUND: Despite a large user base, bKash Pay Bill service had limited penetration in rural areas, where users rely on physical bills and…

Agency : FCB Bitopi Color : BRONZE BACKGROUND: Traditional DPS schemes in Bangladesh are often inaccessible due to heavy paperwork, high deposits on a monthly basis. bKash innovates with the…

Agency : AML Color : BRONZE BACKGROUND: In a world where users scroll past 36 ads a day, Grameenphone’s GPStar loyalty program broke through not by adding to the clutter,…

Agency : AML Color : BRONZE BACKGROUND: Every year, over 100,000 Bangladeshis embark on Hajj, many for the first time. Most are elderly, emotionally overwhelmed, and unfamiliar with foreign systems.…

Agency : Analyzen Bangladesh Limited Color : BRONZE BACKGROUND: Consumers today are quick to take loans or swipe credit cards for their passions, but hesitate when it comes to deposits…

Agency : AML Color : BRONZE BACKGROUND: MyGP is Bangladesh’s most popular telecom app, serving millions daily. In June, Grameenphone launched its biggest campaign to increase Monthly Active Users (MAU)…

Agency : Grey Dhaka Color : BRONZE BACKGROUND: Eid-ul-Fitr in Bangladesh is a celebration of style, where every detail matters. Footwear becomes the cornerstone, completing and elevating festive looks. Women…