AWARDS
Categories
Rules & Regulations
FAQ
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Categories
What is
Commward?
Bangladesh Brand Forum (BBF) has introduced COMMWARD, an initiative aimed at recognizing, honoring, and celebrating the efforts of local creative agencies, for the twelfth consecutive year. The main goal of COMMWARD is to acknowledge and uphold the effectiveness of creative communication in various media that strives to connect with audiences and achieve the intended outcomes. By bridging the gap between creative communication efforts and compliance with global standards and objectives, and attempts to make progress in the field.
COMMWARD 2024 CATEGORIES
ART DIRECTION
The direction of campaigns should add aesthetic value and clarity to a creative idea that makes the communications stand out through exceptional conceptualization. The campaign should make an affluent transition of concepts into visual executions through art direction.
Entries will need to demonstrate ideas that leap off the page. Work that exhibits ingenuity and outstanding
craftsmanship in published media. Criteria considered during judging will predominantly be the idea and
the execution.
COPYWRITING
The award in this category will be presented to thought-provoking copywriting for brands or campaigns.
This category is open to working across multiple platforms.
OUTDOOR
Entries will need to demonstrate exceptional form and function in an Outdoor context, work with flawless
design, masterful artistry, and outstanding execution, which will provide valuable, relevant, creative, and
consistent brand content in open spaces.
BEST USE OF BRANDED CONTENT
Work that is enhanced and amplified by a game-changing strategy (any branded content like dedicated film/TV Shows, Serials, Audio/Video episodes, Apps, etc.) to reach out to audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands and the results it achieved for the brand and business.
BRAND EXPERIENCE & PROMOTION
This category recognizes work that reaches out to the audience, generates meaningful relationships, memorable & engaging experiences, and creates a unique connection with the brand to achieve the business objectives. Entries should demonstrate how the consumer journey, the brand’s experience, and optimizing every touchpoint led to increased brand affinity and commercial success.
RURAL MARKETING
Campaigns that have achieved positive customer reactions through activations or advertisements reviving
the brand’s position in the rural market are eligible for entry. Campaigns will be judged based on their
idea, concept, and fruitful execution.
PR
This award will be presented to the agencies that have created breakthrough Public Relations for the
brands/ clients where the PR campaigns have been used as an integral and original part of the whole
brand communication.
PACKAGING
Brands having unique and distinct packaging based on special occasions, festivals, or product promotions
that have reached maximum consumer attention are applicable in this category.
INTEGRATED CAMPAIGN
A campaign idea demonstrating innovation and excellence in promoting, advertising, communicating, or
marketing a brand, product, or service – becomes eligible for entry in this category. The integrated
campaign’s effectiveness must also be demonstrated in meeting the campaign’s KPI. Entered campaigns
in this category must include three or more media platforms.
New
BEST CREATIVE STRATEGY
This category will celebrate the unique strategies behind the big ideas, exemplifying that strategic planning can define a brand, re-invent its business, and influence consumers or wider culture.
BEST USE OF DIGITAL MEDIA
Entries must demonstrate an idea indigenous to or enhanced by the digital environment; work originating from online platforms and innovatively utilizing associated technologies to deliver a brand message. The entries must have a flawless design, masterful execution, and outstanding user experience created for all digital environments.
New
BEST USE OF INFLUENCER
This category will celebrate creative social thinking and strategic influencer marketing solutions to cater to the brand’s needs.
MOST EFFECTIVE USE OF MEDIA
Campaigns that have effective advertising in the existing media space while ensuring accurate results in reaching their audiences and also ensuring the concept of strategy.
INNOVATION IN MEDIA
Awarded to the campaign that demonstrates the uses of innovative new media vehicles to achieve consumer engagement, deliver marketing objectives, and generate business growth. The marketing strategy should be executed through new media for communication and combining different channels and formats to get the perfect mix of qualitative and quantitative terms. Campaigns that use innovation to cut through the clutter in the media landscape while ensuring creative connection will be awarded in this category.
FILM
This award category will honor extraordinary campaign videos, TVCs, AVs, and internet films broadcasted
under any medium.
FILM CRAFT
Entries will need to demonstrate exceptional filmmaking. This category will honor works in which technical skill and production prowess dramatically enhance their execution. The film craft includes submission of direction, script, casting, production design/art direction, cinematography, editing, original music, use of licensed or adapted music, sound design, animation, visual effects, and innovation in production.
MUSIC / JINGLE
This category honors Music/Jingle that have achieved Top of Mind Awareness (TOMA), celebrating
creativity extending beyond traditional branded communication. It recognizes authentic entertainment that
captivates consumers and influences culture.
CAMPAIGN FOR SUSTAINABILITY
This category celebrates campaigns that champion sustainability, influence and inspire positive change fora better future. Entries should embody the principles of environmental stewardship, social responsibility,and innovative solutions that address pressing sustainability challenges. By recognizing and highlighting their efforts, this category aims to encourage and motivate others to contribute towards a sustainable and resilient world. The campaign’s effectiveness must be demonstrated by meeting the campaign’s KPIs & impact.
CAMPAIGN FOR WOMEN
A women-centric campaign that has gained success through creating awareness, perception, realization, or driving social change. The campaigns’ effectiveness must be demonstrated by the impact, and changes of behavior in demography.
NATIVE
This category is awarded to works that embody local values in terms of culture, religion, beliefs, traditions,
or language. It recognizes works that preserve and celebrate each local culture’s rich heritage and value.
New
TITANIUM
This award will celebrate game-changing creativity. Creative thinking changes how Businesses/ Brands/Organizations organize themselves, how people work, and how uniquely customers are engaged with them. This category is medium neutral; which means whatever the medium is, as long as the creativity is
game-changing, it will be eligible for this category.
EFFICACY
A campaign that might not be rich in aesthetic measures but has generated favorable outcomes for the brand and has proved to be a result-driven campaign is to be nominated under this category. This category celebrates commercial effectiveness and the techniques used to impact branded communications.
BEST CAMPAIGN BY NEW AGENCY
Campaigns by agencies that have been operating for less than three years are eligible for this category. Any medium used to run the campaign is applicable, provided the campaign has insight, strategy, and planning to enable the brand to reach consumers effectively.
SMALL BUDGET MEDIA CAMPAIGN
Awarded to the campaigns that achieved its marketing and business objectives while adhering to limited production and a media budget of under BDT 500,000.
Most Creative Use of Media
There are several ways that the media can be used “creatively” – uniquely using the already existing media, or delving into the most common avenues with an innovative approach, combining different channels and formats to get the perfect mix in qualitative and quantitative terms. Campaigns that have dealt with using creativity in the existing media landscape while ensuring creative approaches will be awarded
in this category.
Rules & Regulations
The Commward 2024 (hereafter referred to as CMW 2024) recognizes the best creative work of Bangladesh’s agencies and organizations in the ever expanding traditional and digital media.
1. ELIGIBILITY
- Campaigns submitted for The Commward (CMW) 2024 should be active in the traditional & digital platforms from June 1st, 2023, to May 31st, 2024.
- Work entered in the previous year cannot be re-entered unless a significantly different version of the campaign is newly created.
- In exceptional circumstances, work (Nominations) that could not be submitted in the previous edition due to the timeline and incomplete results (for 2023) can be submitted in CMW 2024.
- CMW 2024 assumes all entries are original and the agency/organization that owns the work, has permission from the client, or they can submit the work with all rights granted.
- A No Objection Certificate (NOC) letter from the Client/Marketing Head/Brand Head certifying that the submission is an original and approved work should be submitted.
- Clients and agencies cannot nominate the same campaign in the same category (if it happens, the agency’s submission will be considered). Still, they may nominate the same campaign in different categories.
- The CMW 2024 NOMINATION KIT is available online and the work must only be submitted online with all the relevant details requested. The entire process will be paperless and automated.
- To protect the integrity of the judging, please provide the name of the agency/organization only when asked for. Mention of the submitting agencies/organizations‘ logo and name in the case of av will be grounds for disqualification.
- The submitted nomination(s) will be accepted upon the confirmation of payment.
2. RULES
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- For campaigns involving multiple agencies, credit must be given to all relevant agencies, including creative, media, digital, BTL, etc. The co-lead agency must be designated at the time of entry, and you may not add or remove a second lead agency after the entry period.
- Each participating agency/organization can nominate any number of entries in the mentioned categories.
- Each entry/campaign can be nominated in more than one category. In this case, the same campaign in a different category will be treated as an additional entry and charged accordingly.
- For in-house work submissions, please list your company as both the Lead Agency and Client in the submission portal, Nomination Form, and PPT.
- Case AV is mandatory as it helps the jury better understand and evaluate the campaign. Case AV can be submitted both in Bengali and English.
- For campaigns that are no longer active on the offline/online platforms, screenshots must be highlighted in the entry form.
- The results shared in the story must match the screenshot of the insight provided in quantitative/qualitative terms.
- Agencies submitting their works under the Packaging Category of Commward 2024 must submit a sample of the package design.
- Agencies/Organizations submitting for the packaging category must also send a packaging demo AV. The AV must provide a holistic view of the packaging, complementing the package design, innovation, features and functionalities within not more than 50 seconds.
- Please carefully check and re-check the name of the campaign, category, and story that has been entered. Once the form has been submitted or presented to the judges, modifications cannot be made. (The information provided during submission and confirmation by the CMW Team will appear on the crest, winner post, or any other platform where the winners’ details will be reflected).
- Once submitted, an entry cannot be withdrawn.
- Please submit your entries by the deadline of July 03, 2024 (Wednesday).
- Judges’ scoring/disqualification/qualification/reclassification decisions apply to all Entrants.
3. GUIDELINES FOR NOMINATION & SUBMISSION
- All entries for CMW 2024 must be submitted through the Online Platform (https://commward.com/).
- Organizations/Agencies must fill all the necessary fields in the mentioned form with adequate information.
- Please attach all the necessary content materials on google drive and share the link online. Also, make sure to change the settings to “Public/Anyone with the link” when submitting through google drive.
- All the submissions should have a single link following a folder named by the campaign title with nine sub-folders (**Nomination Form, *PPT, *NOC, Campaign AV, *Case AV, *Case Board, Creatives, *Insights (Proof of the result), *Logo – Agency & Brand). The Google Drive link should be accessible till the 31st of December 2024 for the CMW team.** These signs show the mandatory field.
- The entry description must not exceed 500 words (refer to the form for the questions). A very long description can make it difficult for the judges to consider. A crisp and on-point write-up would be sufficient to take this ahead. The sentence structure must be on third person in order to keep the description neutral.
4. REQUIREMENTS
- A PowerPoint Presentation based on a given template with a maximum of 15 slides (download the PPT template from the site).
- Supporting Images of the campaign (Maximum 5 High-Resolution Images in .png or .jpeg format with a maximum size of 15 MB (size: H: 3” X W: 7”). If the campaign doesn’t contain any images, share a screenshot of the best scene from the campaign using the brand logo.
- Case AV of the Specific Campaign (based on the context of submission & category but at most 2 minutes with a maximum size of 100 MB).
- Campaign AV (brand/product/service-based Audio Visuals). High-resolution audio-visual and digital content in .avi, .wmv, .mp4 format.
- A scanned copy of the NOC must be shared with the proper seal and signature of the client. No e-signature or mail conversation as proof of the NOC is accepted. Use only the given content of the NOC, agencies are allowed to use the client’s letterhead.
- The results mentioned should have definite proof (screenshots of paid and organic reach, impressions, clicks, etc.). Check sample on page 16.
- Provide an Ai/PNG logo of the brand and agency for the submitted campaign(s)
5. IMPORTANT POINTS
- PDF of the nomination form will not be accepted.
- Do not convert the PPT into PDF.
- Do not share YouTube, FB, or Instagram campaign audiovisual/ picture links with us. CMW 2024 only accepts downloaded audio visuals images shared by the entrants.
- Please share the original campaign links. For instance, if the entry is website based, the site address must be shared in the presentation.
- The duration of Case AV exceeding 2 minutes will lead to disqualification.
- Any Case AV for Art Direction, Copywriting, Film, Film Craft, Music/Jingle and Print is not mandatory.
- If any entry is found to be plagiarized, it will be disqualified.
- The submission of entry authorizes the Commward organizer to use (with due credits) a part of the text, images, and audio/video clips from the entry to use in print, radio, TV, internet, or any other digital platform to promote or report the Awards.
6. DEADLINES & FEES
| DEADLINE & FEES | |
|---|---|
|
Call for Nomination |
May 20, 2024 |
|
COMMWARD Nomination Deadline |
July 03, 2024 |
|
Entry Fees |
BDT 14,000 + 15% VAT |
|
* Taxes as applicable |
|
7. PAYMENT RELATED INSTRUCTIONS
The payment can be made through A/P Cheque/ Cash/ Credit/Debit Card/ Pay Order/ Mobile Financial Services (bKash/Nagad)/ BEFTN/ RTGS payment mode. The payment for CMW 2024 should be referred to the name “Brandzeal.”
Bank Details:
Bank Details:
| A/C Name | Brandzeal |
| A/C Number | 01-3117359-01 |
| Swift Code | SCBLBDDX |
| Routing No | 215 261726 |
| Bank Name | Standard Chartered Bank |
| Branch Name | Gulshan- 1 |
| Bank Address | 67 Gulshan Avenue, Gulshan, Dhaka- 1212, Bangladesh |
- Cheque should be sent in favor of ‘Brandzeal’ and must reach at Apt-9/A (Level-9), House No – 30 CWN(A), Road No – 42/43, Gulshan-2, Dhaka-1212, Mobile: +880 1671-798914 by the last date of entry acceptance. Please address the envelope containing the cheque(s) to Mr. Pulok Das and mention ‘CMW 2024 ENTRY FEE’ on the envelope.
- No refunds will be made once payment is submitted or in case of any disqualification(s).
- The forms can be submitted online 24×7 before the mentioned deadline.
In case of any confusion regarding any category/details of the CMW 2024, please get in touch with the organizer.
8. ESSENTIAL FORMAT GUIDELINES
- CASE BOARD
- A Case Board should have a detailed visual presentation to showcase your work through images and provide a concise summary of the project’s brief, execution process, and achieved results.
- A Case Board Is Mandatory for the Best Creative Strategy, Best Use of Branded Content, Best Use of Digital Media, Best Use of Influencer, Campaign for Sustainability, Campaign for Women, Efficacy, Innovation in Media, Integrated Campaign, Most Creative Use of Media, Most Effective Use of Media, Native, PR, Rural Marketing, Small Budget Media Campaign, Titanium.
- SPECIFICATION
- JPG
- 7063 X 5008 Pixels
- Size: 5 – 15 MB
- CREATIVE IMAGE (3D Model)
- Agencies Submitting their Works under Brand Experience & Promotion, Rural Marketing & Outdoor categories must submit a 3D Model Visual.
- SPECIFICATION
- JPG
- 7063 X 5008 Pixels
- Size: 5 – 15 MB
- DIGITAL PROOF
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- The context of a campaign refers to evidence or documentation that demonstrates the performance of the campaign. This proof typically includes data and analytics related to the key performance indicators (KPIs) such as website traffic, click-through rates, conversion rates, engagement metrics, return on investment (ROI), and other relevant metrics.
- PHYSICAL SUPPORT MATERIAL
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- Submit a physical copy of the campaign (Script, Packaging, Art direction and Print) within three days of submitting for your nomination.
- Agencies entering the Art Direction, Copywriting, and Print categories are required to provide physical copies of their campaign creatives. The mount board dimensions should be of 21 inches in width and 17 inches in height, with picture dimensions of 16 inches in width and 12 inches in height (lab print).
- Submit a physical copy of the campaign (Script, Packaging, Art direction and Print) within three days of submitting for your nomination.
For Nomination Only
Contact: +880 1620 292 898, +880 1953 991 665, +880 1925 969 444
Email: [email protected]
FAQ
The Commward (CMW) 2024 – Campaigns submitted should be active in the traditional & digital platforms from June 1st, 2023, to May 31st, 2024.
If you’re not sure whether your work is eligible, get in touch.
We are available to talk you through the process and give you further advice about any specific queries, including help with category selection. Contact us at [email protected].
The Supporting Material Guidelines can be found in Entry Kit.
No. All media included in your entry must be the final version at the point that you complete and checkout your entry. No replacement or additional media can be accepted after an entry has been finalized and received by the Commward team without exception.
We accept Credit Card and Bank Transfer Payments.
The payment can be made through A/P Cheque/ Cash/ Credit/Debit Card/ Pay Order/ Mobile Financial Services. (bKash/Nagad)/ BEFTN/ RTGS payment mode. The payment for CMW 2024 should be referred to the name “Brandzeal.”
The entry fee is charged per individual entry, i.e. one piece of work entered in a single category.
After submission, each entry is reviewed by Commward team before it is presented to the Jury.
Please make sure that the Entry Contact is ready to be contacted by our team if we have any need for clarification about your entry.
Winners are announced at the Awards Gala and will appear online and in Commward Publication.
The event will be held on October 19, 2024.
Download Entry Kit