Friendship Day-Bondhu Bojhe Amake | BRONZE

Agency : Grey Advertising Bangladesh Limited Color : BRONZE BACKGROUND: Over the years, animals have shown unwavering friendship to humans. However, the steppingstone of any friendship is COMMUNICATION. Even though…

POND’S Skinfluencer | GOLD

Agency : Asiatic Marketing Communications Limited Color : GOLD BACKGROUND: Pond's wanted to establish themselves as the skincare expert while showcasing a vast range of skincare products that serve specific…

Berger – Mental Well-Being Campaign | SILVER

Agency : Asiatic Marketing Communications Limited Color : SILVER BACKGROUND: In response to the growing prevalence of stress, anxiety, and depression, Berger undertook a mission to reintroduce joy and happiness…

Fraud Awareness Campaign | SILVER

Agency : X Integrated Marketing Agency Color : SILVER BACKGROUND: bKash has established a strong security system to protect its users. Unfortunately, a portion of the consumers, especially those living…

Odd Dot Selfie | SILVER

Agency : Asiatic Marketing Communications Limited Color : SILVER BACKGROUND: ■Context: Bangladesh has a patriarchal society where 87% of women face abuse whether at home or outside. ■ Positioning: Empowerment…

Pothe Pothe | BRONZE

Agency : Grey Advertising Bangladesh Limited Color : BRONZE BACKGROUND: In the recent times, influencer marketing has revolutionized the whole marketing landscape. It has driven high engagement rates through its…

Premer bKash – Multiverse of Gen b | BRONZE

Agency : Mediacom Limited Color : BRONZE BACKGROUND: Amar bKash, a community-based platform of Bkash, struggled with its TikTok presence due to ad fatigue. As TikTok's youthful, vibrant audience craves…