Most Effective Use of Media

Agency : Asiatic Mindshare Limited Color : SILVER BACKGROUND: ■ Unilever, a leading FMCG company in Bangladesh, has penetrated 9 out of 10 households. ■ Reaching rural audiences through mass…

Agency : Asiatic Mindshare Limited Color : SILVER BACKGROUND: Grameenphone launched a unique campaign celebrating the companionship between people and street animals in Bangladesh. Traditionally, Friendship Day focuses on human…

Agency : Asiatic Mindshare Limited Color : GOLD BACKGROUND: ■ Rin is Unilever's largest brand, present in 73% of households. ■ 20% of the audience is media-dark, inaccessible through traditional…

Agency : Starcom Bangladesh Color : GOLD BACKGROUND: Samsung launches a new flagship phone every year, usually highlighting upgrades and standard feature statements. However, this year is different. Samsung introduced…

Agency : Mediacom Limited Color : BRONZE BACKGROUND: To grab the attention of the bKash generation (Gen B) a clutter-breaking strategy to get the attention of the youth was needed…

Agency : Asiatic Mindshare Limited Color : SILVER BACKGROUND: Bangladesh is on a mission to grow, progress, and prosper with endless possibilities. As a responsible brand, Grameenphone celebrates the country's…

Agency : Sun Communications Limited and Mediacom Limited Color : BRONZE BACKGROUND: In response to the growing prevalence of stress, anxiety, and depression, Berger undertook a mission to reintroduce joy…

Agency : Mediacom Limited Color : BRONZE BACKGROUND: Square Toiletries has 50+ Billboards in all over the Bangladesh. Are we using the perfect brand to promote on those billboards comparing…

Agency : Mediacom Limited Color : BRONZE BACKGROUND: ■ In this digital era, the impact from long OVC or video content has been changing and with this change, a different…

Agency : Mediacom Limited Color : BRONZE BACKGROUND: Tea is a part of daily life and there are various types of tea according to time and place. To decide which…