Agency : bKash Limited Color : SILVER BACKGROUND: During national media break of bKash Student Account, the most significant challenge was reaching its core audience—14-18-years-old. Due to strict limitations around…
Agency : Analyzen Bangladesh Limited Color : BRONZE BACKGROUND: Given the success of the 2024 edition, Fresh Stationery frequently received audience queries about the next campaign, with more people eager…
Agency : Mediacom Limited Color : BRONZE BACKGROUND: The “Dekhao Tomar Magic” campaign was designed to break through ad fatigue by transforming brand communication into entertaining, audience-driven content. Recognizing that…
Agency : Grey Dhaka & AML Color : BRONZE BACKGROUND: Eid-ul-Fitr is Bangladesh’s largest festival, marked by massive shopping and celebration. While consumers love discounts, many often miss GPStar’s exclusive…
Agency : bKash Limited Color : BRONZE BACKGROUND: Even with strong features and institutional backing, bKash Savings (DPS) struggled to gain wide adoption. It was revealed that many were not…