Aloka Chowdhury is a seasoned strategist with over a decade of experience in brand identity creation, behaviour change communication, and digital marketing. As Associate Planning Director at Mighty Byte, she leads brand and communication strategy for private, public, and social sector organisations, helping clients achieve triple bottom line impact. Her expertise spans problem identification, solution design, and strategic presentation — blending analytical insight with creative execution. Prior to joining Mighty Byte, Aloka worked with Yahoo in London as part of the Marketplace team, focusing on programmatic strategy and campaign optimisation across EMEA. She has also contributed to digital strategy at Bitopi Advertising. Over the years, she has worked with notable brands and organisations such as UNFPA, bKash, BSRM, Standard Chartered, and Telenor Digital, earning recognition for her ability to bridge data, creativity, and purpose-driven storytelling.
