Arif Shahriar Sakib is a creative professional currently serving as Manager, Creative, Brand, Marketing Division at bKash Limited. With over nine years of experience in the advertising and marketing industry, he has played a key role in shaping brand communications across multiple sectors — from fintech to FMCG. Despite being a Mechanical Engineer, Sakib’s passion for storytelling and creative problem-solving led him to pursue a career in the creative and communication industry. Over the years, he has worked with leading agencies such as Ogilvy, Roebuck, Asiatic Marketing Communication Limited, and Mediacom, before joining bKash – Bangladesh’s leading mobile financial service provider. Throughout his career, Sakib has contributed to more than 200 campaigns, collaborating with top local and global brands including bKash, BATB, Unilever, Nestlé, Nagad, Perfetti Van Melle, PepsiCo, Marico, HSBC, SMC, Arla, Square Group, Akij Group and more. His expertise spans creative direction, brand communication, campaign strategy, app language development, customer engagement, and legal communication alignment. For the past four years at bKash, Sakib has been at the forefront of brand storytelling, ensuring that every piece of communication reflects the company’s values, innovation, and human connection. Combining creativity with a data-driven mindset, he strives to deliver messages that not only resonate emotionally but also drive measurable impact. With a unique blend of creative intuition and analytical thinking, Arif Shahriar Sakib continues to push boundaries in brand communication, blending entertainment, insight, and technology to craft experiences that connect with millions.
