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Ariful Bashar brings 13 years of experience in the advertising industry, having witnessed the evolution of digital and integrated marketing in Bangladesh from a secondary consideration to a vital component of business strategy. In the early days, he was among the pioneers who embraced this shift, helping renowned brands like Coca-Cola and Grameenphone transition into the digital landscape by transforming challenges into opportunities and developing successful strategies.

He is also the visionary behind the launch of GREY Data Science and GREY Moment Marketing in Bangladesh, emphasizing the importance of data-driven, real-time marketing solutions. When he’s not shaping the future of advertising, Bashar enjoys video gaming and spending quality time with his daughters. Armed with creativity, data-driven insights, and a unique perspective, he is poised to contribute his expertise to the Commward 2024 jury.