Asif Iqbal Srayo is the Deputy Manager of Digital Media at Pran RFL Group, specializing in leading the digital media portfolio for both local and export markets. With 10 years of experience, he excels in strategic planning, campaign ideation, and content development. Asif is dedicated to creating sales-driven campaigns that resonate with audiences and achieve business objectives. His expertise lies in crafting innovative strategies that enhance brand visibility and engagement. He has been recognized for his contributions, serving on the Shortlisting Jury for DMA 2023, and continues to drive impactful digital initiatives for the Pran portfolio.