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Derick Lees is an experienced advertising professional with over a decade of expertise, having started in 2012. He has led media strategies for major brands like Grameenphone, Bangladesh’s largest telecom, and Unilever, the top FMCG company. His diverse client portfolio includes a range of top industry advertisers such as Pepsico, Bata, Arla, and Bkash. Derick spent 6 years driving TV planning strategy before shifting to digital, where he now leads a team of experts, bringing over 7 years of experience in the digital field. His innovative approaches have delivered impactful and award-winning campaigns across both traditional and digital media. As a respected industry voice, Derick has served as a grand jury member for the Commwards and Digital Marketing Awards, as well as a regional judge for the Festival of Media Asia. His expertise in media planning and leadership makes him a trusted name in advertising.