Firrdaus Yusoff is a highly accomplished creative leader whose career has taken him across Dubai, London, and back to Singapore. He has played a pivotal role in elevating major brands, including helping Mercedes-Benz become the top automotive brand, launching McDonald’s best-selling burger in its 40-year history, and driving record-breaking sales for P&G’s SK-II in China for three consecutive years. His work has garnered prestigious awards at LIA, New York Festival, Cannes, and Effies, and has been featured on CNN, Forbes, and Bloomberg, with exhibitions in museums in New York and Paris. In 2023, Firrdaus was ranked the No. 1 Creative in Singapore by CampaignBrief Asia, with his agency Forsman & Bodenfors named the top in the country.
