Dr. Jesmin Zaman is a seasoned marketing professional with experience in leading brand and marketing strategies in FMCG sector. As the Head of Marketing at Square Toiletries Limited, Jesmin spearheads the company’s strategic initiatives, driving brand growth and consumer engagement across multiple brands and categories. She is a Ph.D. with her thesis titled, “Effectiveness of Television Advertisement in Promoting Fast Moving Consumer Goods in Bangladesh” which has given her profound insights into the complexities of consumer behavior, media dynamics, and advertising strategies within the Bangladeshi market.
With over 20 years of experience in media planning, brand management and strategic planning, Dr. Jesmin Zaman is known for her passion, commitment for consumers and forward-thinking mindset.