Md. Rashedul Alam Anik is an accomplished Digital Marketing and Communications Specialist with over five years of progressive experience in Bangladesh’s leading MFS (Mobile Financial Services) brand, bKash Limited, and in the agency and telco sectors. With a proven record of delivering high-impact trade and merchant marketing campaigns, he brings strong expertise in brand strategy, digital communication, and influencer management. Currently serving as Assistant Manager, Communications at bKash, Anik leads integrated marketing initiatives that align with business objectives and merchant growth strategies. His work includes developing nationwide campaigns such as Amar bKash, Eider Chand Akash-e, Salam Din bKash-e, and bKash Thakle Cash Kothay, which have significantly strengthened bKash’s merchant ecosystem and consumer engagement. Earlier, as Senior Officer and Officer, Digital Marketing, he managed content hygiene, brand consistency, and agency coordination across digital platforms to enhance bKash’s brand visibility and merchant retention. Before joining bKash, Anik worked at X-Integrated Marketing Agency, handling major telco accounts including Robi and Airtel, as well as brands like BAT, Pathao, ACI, and Suzuki. His strategic storytelling and campaign execution earned multiple recognitions including the Star Award (2021 & 2022) and CEO’s Award (2022) for outstanding contributions in campaigns such as The Evolution of the Taka and Legal Remittance Awareness. Anik holds a BBA in Marketing from North South University. He excels at developing cross-channel merchant marketing strategies, leading creative agencies, and driving consumer trust through digital innovation. Passionate about creating impactful brand narratives, he aims to further enhance bKash’s trade marketing and merchant business through strategic partnerships, data-driven insights, and effective communication across all MFS and telco touchpoints.
