With more than 10 years of experience in brand strategy, consumer engagement, and experiential marketing, he has dedicated his career to shaping impactful brand narratives that truly connect with people. In his current role as Senior Manager – Brands & Communications at Banglalink Digital Communications Ltd., he has led some of the most significant brand experience and engagement initiatives in the market, including Banglalink’s 20 Years Celebration, 4G & 3G Launch and related experiential marketing, Toffee launch, and the launch of the youth-focused sub-brand Ryze. In 2022, Banglalink became the first brand in Bangladesh to launch the Banglalink Youth Fest, a large-scale brand experience campaign spanning 130+ campuses nationwide. He had the privilege of leading the planning and coordination of this groundbreaking initiative, which directly engaged and inspired the country’s youth.
His passion lies in transforming brand promises into real-life experiences that spark emotion, drive engagement, and deliver business impact. Over the years, he has spearheaded campaigns that reached and engaged over 7M+ consumers, blending creativity with measurable ROI. Recognition through multiple awards—including 7 Game Changer Awards, CEO’s Excellence Awards, and Spot Awards—is a reflection of his consistent commitment to pushing boundaries in brand experience.
As a jury for the Brand Experience category, he brings his expertise in storytelling, 360° campaign design, and consumer journey mapping. He believes brand experiences are most powerful when they go beyond visuals and messaging to create lasting emotional connections. He looks forward to evaluating and celebrating work that demonstrates the very best of how brands can inspire, engage, and elevate customer relationships.