Nurur Rahman is a seasoned advertising professional with more than 25 years of experience. His profound knowledge of human and social psychology uniquelypositions him as an expert in creative strategy and communication. Rahman’s skill set allows him to address a wide range of communication challenges, from product and brand promotion to social, and theological issues. He believes storytelling is theheart of advertising and emphasizes the importance of duality: immersing oneself in the story while maintaining enough distance to ensure the narrative aligns with thebrand’s perspective and free from personal bias.Rahman’s journey in advertising began in March 1999 at Bitopi Advertising Ltd. Later, he transitioned to Adcomm Ltd., where he worked with well-known brands like Wheel, Vim,Surf Excel, Lifebuoy and Pepsodent. In November 2006, he joined Grey Advertising Bangladesh Ltd., where he continues to contribute to the industry till date.At Grey, Rahman has spearheaded campaigns for a wide array of clients, including Aktel, Grameenphone, GSK, UCB, BRAC Bank, Democracy International, GAIN the World Bank among others. Throughout his career, Rahman has earned numerous accolades, includingawards like Commward and the prestigious Cannes Lions.
