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A born storyteller, Rasel Mahmud is the creative think-tank of X, driving the creative excellence of the company in the world of modern-day communication.Before joining X, Rasel worked in Grey for more than 6 years having the experience of working with many local and global brands such as Coca-Cola,Grameenphone, Robi, Banglalink, Uber, bKash, Samsung, Prothom Alo, Foodpanda, upay and many more.Some of his notable works, GP স্বপ্ন যাবে বাড়ি, Coca-Cola নিখোঁজ শব্দের খোঁজে, Banglalink 4G Revamp, Foodpanda For The Love of Food & upay Brand Launch. In a career spanning over 17 years, he has won numerous awards in recognition of his writing and storytelling skills.