S. M. Faysal is a seasoned communications and media professional with over 14 years of experience spanning public relations, crisis management, sustainability, and experiential marketing. He currently serves as Public Relations & Projects Manager at Unilever Bangladesh, where he leads strategic communication efforts to shape perception, safeguard reputation, and strengthen trust in one of South Asia’s most dynamic markets.
At Unilever, Faysal plays a pivotal role in corporate storytelling, crisis management, stakeholder engagement, and external partnerships. He has successfully managed high-profile campaigns, navigated sensitive issues, and built strong advocacy across media, government, and industry associations. His leadership also extends to sustainability, where he has championed impactful projects on plastic circularity and purpose-led environmental initiatives that align with business goals and meaningful social impact.
Beyond corporate communications, Faysal brings expertise in sports media and marketing. He previously oversaw strategic media planning, sponsorships, and large-scale branding campaigns at the Bangladesh Football Federation. His work significantly enhanced the visibility of Bangladeshi football at both national and international levels. Throughout his career, he has collaborated with leading multinational and local organizations, as well as the Government of Bangladesh. His expertise spans brand activations, guerrilla campaigns, stakeholder management, and integrated media operations, consistently blending innovation with execution excellence. With a proven ability to bridge strategy and action, Faysal has delivered campaigns that cut through noise, inspire participation, and position brands as credible leaders.