Saffanat Husain is the Group Manager of Strategic Planning at Asiatic Marketing Communications Ltd./Asiatic 3sixty, with over 8 years of experience in the advertising industry. Her expertise lies in research, strategic guidance, and advising renowned organizations such as Unilever, BATB, UNICEF, Toffee, Nestle, Marico, GSK, SMC, New Zealand Dairy, and Samsung. Saffanat’s achievements include being the first Bangladeshi to win the prestigious Young Lotus 2023 title. She was also a shortlisting jury member for the Commward Awards 2023, recognizing creative and impactful ads.