Safwan Habib Ababil is a strategic communications professional specializing in brand and media strategy. He currently serves as the Group Strategic Lead at AML Media, where he oversees cross-category strategies to drive business growth through data, insights, and creativity. Before this, he held multiple roles at Nagad, progressing from Assistant Manager to Manager, Marketing Strategy & Planning. There, he led marketing and brand strategy for both Nagad and Nagad Islamic, managing integrated campaigns, brand roadmaps, and performance analysis. Earlier, he worked in strategic planning roles at Analyzen and Asiatic Marketing Communications Limited, contributing to 360-degree brand strategies for clients across FMCG, telecom, banking, and technology sectors. His career reflects a strong blend of analytical, creative, and leadership capabilities across media, digital, and brand communications.
