With over nine years of progressive experience in brand communication, strategic planning, and content development, Salah Uddin Ahmed Shagor has worked across both ATL and digital platforms, leading campaigns that blend creativity with business impact. His journey began in the agency world, where he honed his expertise at some of Bangladesh’s leading communication firms, including Cookie Jar (Asiatic) and X Integrated Marketing Agency, before contributing to The Daily Star’s brand and digital initiatives. Currently, he serves at bKash Limited, focusing on developing integrated communications that connect with diverse audiences across the country. Throughout his career, he has collaborated with a wide range of prominent brands such as Banglalink, Robi, Samsung, Unilever, Coca-Cola Bangladesh, Pathao, GSK, Ekhanei.com, Brac, Pran, ACI Plastics, Aarong Dairy, and several others—managing both high-impact ATL campaigns and innovative digital initiatives. His experience has allowed him to oversee the entire communication process—from strategic planning and creative briefing to content curation and execution—ensuring that every campaign aligns with brand objectives while resonating emotionally with audiences. Having worked on both the agency and brand sides, he brings a balanced perspective to evaluating creative work—one that values strategic insight, storytelling, and executional excellence equally. He consistently focuses on harnessing the power of data-driven insights and consumer behavior to craft communication that not only builds brands but also drives measurable results.
