Samir Ashraf is a media professional with over 10 years of experience in strategic media planning, buying, innovative campaign ideation, and management across ATL and BTL platforms. He is skilled in managing multi-million-dollar budgets, negotiating with media partners, and optimizing ROI for both global and local brands, including Nestlé, Coca-Cola, Mondelez, SABIC, Daraz, and PVM.
He currently serves as Media Manager at Top of Mind, leading teams to deliver impactful campaigns across multiple platforms. Samir is proficient in local and global media research, planning & research tools, and performance analysis. He is known for driving innovation, efficiency, and measurable brand visibility through data-driven strategies and strong client partnerships.