With 19 years of experience in the advertising industry, Sanjida Sharmin brings a distinctive blend of strategic insight and creative sensibility to her work. An avid photographer, she approaches advertising through a photographer’s lens—integrating her knowledge of cinematography, theatre, light design, and documentary production to evaluate and elevate brand communications. Her deep understanding of industries, consumers, and multi-market dynamics stems from both her extensive professional experience and her passion for travel and human connection. Throughout her career, she has contributed to building and strengthening leading brands across diverse categories, including Food, Healthcare, Construction, FMCG, Telecommunications, and Banking. Her portfolio includes work with prominent brands such as Rupchanda, Telenor Health, BSRM, Scan Cement, Asian Paints, Arla, GSK, Godrej, Unilever, SMC, IDLC, and Evercare.
