Syeda Anisa Murshed is an Artist of Change. She is renowned as a bead artist by passion, all the while holding over 12 years of multinational marketing and communications experience with leading brands. She has achieved two Guinness World Records for Unilever (Corporate) and herself (Individual), currently the only female in the country with an individual record officially unbroken. After her Bachelors and Masters from East West University, her career started with 8 years in Unilever; where she has led market development programs for 21 Personal Care and Home Care Brands. Managing and growing the portfolios of household brands such as Glow and Lovely, Lifebuoy and Lux. She also worked as the Head of Offline Marketing and Media at Daraz, Alibaba Group and global Ed-tech platform Nas Academy. She currently leads partnerships as General Manager for Digital Assets and Communications at bKash Limited. Anisa also holds an edge in bringing change to corporates by applying sustainable business practices, with a diploma on the subject from The Swedish Institute.
