Riti’s journey began with a paintbrush in hand and an artist’s curiosity for seeing the world through different eyes. This understanding of creative power—shaped by the viewer’s perspective—mirrors her approach to strategic planning, where the true impact of a campaign lies not only in its creation but also in its timing, context, and audience reception.
Over the past five years, she has channeled this philosophy into crafting campaigns for both local and global brands, consistently seeking the perfect blend of ideas to spark meaningful connections between brands and people, leaving an indelible mark.